Client Love




Founder of Provisions Food Company

Concept to Shelf has been a game changer for my business. Gaby, Toby and their team give us access to superior Product Development, QA, regulatory support, ingredient procurement and more.  Not only that, they gave us confidence and peace of mind. Knowing that our products are not only safe, but in compliance with current rules has allowed us to take on bigger markets and diversify our business. Highly recommended to those looking to scale their food business in Canada.


Co-CEO & Co-Owner

at Mrs. Dunster’s Inc.

Toby is quite simply one of the best product developers and marketers in the country. She has an amazing capacity and capability to develop great products that are rooted in consumer insights. Her expertise in products, packaging and marketing comes from her deep knowledge and passion for food combined with her intuitive knowledge of current (and ever-evolving) consumer preferences.


Co-founder, President at Skrumble

Toby is a mentor and someone who I admire greatly. She is a highly influential and knowledgeable leader. She has vision, integrity, passion, and most importantly, guts. She sees things that not everyone in the room would see, and is always thinking one step ahead with a clear strategic vision.


We think we're great to work with, but don't take our word for it – here's what our clients and colleagues have to say about us:

Orange Keel Brand Strategy & Design

Toby is a very dynamic and creative person. Her energy and enthusiasm make her a pleasure to work with. She is a great 'idea' person and has real life experiences to back up her strategies. I would highly recommend her and her team from Concept to Shelf!

Senior Associate / Talent & Client Manager at TEEMA Solutions Group

Toby's energy, courage and sheer passion for her work always gets results. I am proud to know and endorse her as well as Concept to Shelf.


Vice President, Managing Director

at Wellness Foods

I thoroughly enjoyed working with Toby. Her energy coupled with her very strong sense of the food business was, quite frankly, refreshing. She was the one at Loblaw who really got the details of the business but didn't get mired down – she's a get-it-done person.

Strategic Private Brand &
Product Development Marketer

Toby is a dedicated person who is passionate about her work. She is results-oriented and always brings implementable, creative ideas to the table. She was a pleasure to work with.

President at MIWE Canada Inc.

Toby is a high achiever with significant strengths in brand and product development, working long hours with a focus on driving sales. Toby is a professional who takes pride in her work and gets results. She is committed, dedicated, and very passionate. She has a great rapport with suppliers, coworkers, and stakeholders.