for bringing profitable food products to market


Skip straight to our Packages and Rates.


We've formulated an innovative recipe of proven strategies to ensure your product concept is developed safely, efficiently, and sustainably. We'll verify that it complies with all the necessary regulations to get onto store shelves and start driving your sales.

Whether you have an established company that needs to outsource only one element of product development; or a startup that needs comprehensive guidance to navigate this industry for the first time – we can create a customized recipe for success to perfectly suit your unique needs.

At Concept to Shelf, we deliver a high-quality experience that engages, informs, and elevates the businesses we work with. We’ll help you accelerate the process of product development and amplify your profits thanks to our toolkit of industry knowledge, best practices, and innovative thinking.





  • Advising on the best course of action for taking food products from the “concept” stage all the way to execution

  • Performing concept development and concept formulation to ensure that you create the right product to accurately meet your target consumers’ needs the first time around

  • Customizing formulas that are scalable and sustainable

  • Working with your Purchasing Team to order new ingredients and meet with suppliers

  • Working with your Sales and Marketing Teams as well as with customers to clearly define the product characteristics

  • Developing lab samples and prototypes

  • Setting up trial formulations and plant trials

  • Setting up trial and debrief meetings

  • Determining new formula costings and producing formula cost information

  • Responding to customer requirements if formula revisions are required

  • Completing and publishing competitive evaluations and product cuttings

  • Performing sensory evaluations on products and packaging to provide information to Sales, Marketing, and customers





  • Finding solutions to technical challenges

  • Optimizing costs for savings

  • Improving the product based on the findings from the research

  • Identifying new and alternative ingredients to cut costs

  • Eliminating and consolidating ingredients without impacting product quality

  • Supporting Manufacturing with existing and new products, processes and systems

  • Providing technical support to Quality assurance, Purchasing, Operations, Sales, Marketing, and external customers

  • Investigating, justifying, recommending and implementing new process systems






Now that Cannabis is legal in Canada, we are proud to serve the needs of new businesses in this emerging space and help them navigate the complex regulations of this rapidly evolving industry. We work closely with Licensed Producers across the country and category specialist retailers to support specific client needs.

      Proof of Age of Majority Will Be Required

  • Demonstrating innovation and creativity by ensuring that new formulas meet the customer expectations, are in-line with operations, and can be scalable to the production line

  • Working with Cannabis companies and their specialists on infusing cannabis into new innovative formulas that are compliant (including Hemp)

  • Performing shelf life testing and formula evaluations

  • Supporting all relevant areas of product development & quality assurance needs in compliance with Health Canada’s Cannabis Act, in tandem with Partnered Licensed Producers and other cannabis industry experts

  • Providing access to leading cannabis consultants/specialists: including cannabis chefs, certified cannabis sommeliers, cannabis educators, legal, regulatory, packaging development, packaging labelling compliance





  • Ensuring that the regulations in the Safe Foods for Canadians Act (SFCA) are implemented and respected

  • Helping you develop products and formulas that are safe for your plant

  • Setting up QA specifications for new and existing products and formulas – creating meaningful measurements to deliver results

  • Analyzing and evaluating production samples and finished goods

  • Maintaining and updating formulas to reflect any modifications made to the ingredients, suppliers, packaging size and look, fill factors, and procedures

  • Establishing preventative controls for food allergens

  • Instituting Good Manufacturing Practices for meeting quality standards

  • Practicing proper food traceability protocols that are vital for food safety and for operational efficiency

  • Preparing, maintaining, and implementing a Preventive Control Plan (PCP) to address how hazard and risks to food will be identified and eliminated

  • Implement a hazard identification, risk assessment, and risk control procedure

  • Establishing a formal Supplier Food Safety Assurance Program

  • Ensure trials and first production match product labels with accurate information and legally meet Canadian label requirements

  • Ensuring that the food formulas are correct and also comply with legal product labelling requirements (correct and legal)





  • Developing processes to maintain scientific and regulatory documents for new and existing formulas

  • Liaising with internal and external groups to collect necessary documents

  • Providing regulatory affairs consultative support – developing and implementing regulatory strategic plans

  • Recommending changes to company procedures in response to changes in regulations or standards

  • Collaborating with and providing mentorship




  • Navigating clients through the onerous process of creating or modifying a food packaging label that meets CFIA & FDA standards and regulations

  • Providing multi-market support – US, Canada, UK

  • Offering translation services

  • Minimizing your risk for product recalls as a result of non-compliant on-shelf labelling

  • Providing feedback on the risk associated with innovation when the regulations themselves are not crystal clear or still ‘in-development’ with CFIA

  • Ensuring that clients generate compliant label claims and accurate Nutritional Fact Panels




  • Generating creative ideas and running Innovation meetings

  • Completing and publishing a Project Brief

  • Generating critical paths using validated simple tools to ensure internal accountability

  • Providing time management support

  • Completing and publishing product initiation requests

  • Participating in and/or organizing customer presentations

  • Providing templates, checklists and knowledge for effective project management

  • Managing or advising on Product Life Cycle




Marketing Services are offered in partnership with Concept To Shelf-approved partners.


Sample of types of Marketing Services:

  • Innovation strategy

  • Brand strategy

  • Brand development (logos, packaging, in-store, out-of-store marketing services)

  • Website strategy, design & development

  • Social media strategy and content management

  • Photography and videography

  • Recipe development

  • Naming, copywriting, editing

  • Support from: registered dieticians, certified nutritionists, and certified chefs

  • In-store demo coordination & execution

  • Other – just ask!